The Go Sober for October awareness initiative is a month-long campaign that encourages individuals to give up alcohol for the entire month of October. Launched by the charity Macmillan Cancer Support, this initiative not only promotes healthier lifestyles but also serves as a fundraising platform to support cancer research and care. Participants are sponsored by friends, family, and colleagues for their commitment to staying alcohol-free, with proceeds going towards helping those affected by cancer.

The campaign highlights the personal benefits of abstaining from alcohol, such as improved physical health, mental clarity, better sleep, and saving money. It also emphasises the community and social support aspect, where participants can form groups, share progress, and motivate each other to stay sober. By raising awareness about the impact of alcohol and supporting cancer care, Go Sober October fosters both individual well-being and collective social responsibility.

Go Sober October has grown over the years, with participants using the challenge to not only reset their drinking habits but also contribute to a broader cause. It encourages reflection on alcohol consumption and helps cultivate healthier habits beyond the month itself.